Marketing Assets

A film poster should create interest and intrigue while conveying the genre and tone of your movie. The poster for Becoming Santa needed to provide a visual hint about the message of the film without being on the nose. We could have gone bigger with our visuals and shown the large Christmas set, or we could have featured more characters, but this is a heartfelt drama and we felt it was most important to focus on the heart of the story, while keeping the poster visuals elegant and simple. We avoided a cheesy or obvious design and instead opted to highlight our two leads - Santa and Malia - since they represent the message. Malia is our protagonist who learns a valuable lesson from Santa that allows her to grow, hence the title Becoming Santa. 

KaBam Digital Marketing needed a powerful brand image that conveyed tone and impact. KaBam wanted to attract businesses and individuals that wanted to have fun with their messaging while delivering impactful and out-of-the-box branding. We liked the idea of using an onomatopoeia that felt like a punch from a superhero. The image of the fist, with the breaking walls and comic book title conveys the power of breaking through the noise to deliver effective and powerful branding. 

A full-service entertainment company that offers wedding, graduation and special event services. We created post cards, magazine advertising, social media, business cards, letterhead and price sheets. This post card details the many services A&A provides, while focusing on Casino night. 

Targeting pet-loving brides. A&A Music Events wanted to stand out from the hundreds of other 'bride' advertisements while still reaching brides. Using the zig-zag philosophy, we removed the expected bride photo and flipped the idea. Because this cute canine couple booked A&A Music Events, their wedding day went according to plan, but they didn't have A&A Music Events plan the honeymoon and things got a little out of control. Brides loved advertisement. 

Bride Talks was an A&A event marketing idea to bring brides and vendors together for informational and networking opportunities. The idea was to arm brides with more information so planning their wedding was smoother, more affordable, and easier. Rather than attending wedding shows to meet vendors, this gave brides a chance to actually meet vendors in a more intimate setting, ask questions, and get a feel for how they work -- all of this allows brides to make decisions with authority and confidence. 

We emerged from Covid with a limited staff and budget, but we needed a brochure that could be mailed with minimal cost. What once took twenty pages was redesigned as a tri-fold that kept our mailing and printing budget in check.  

We fit a lot of information into a small space.  We continue to use this format. 

Maintaining the same brand throughout all STC marketing, we have created brochures for our musical series as well.

These were designed in Canva, allowing us to easily update and a make changes as necessary. 

The first few Black & Red Galas used Black & Red as the theme, but I came up with the idea of linking the gala to one of our productions (in this case a musical parody of 1970 disaster films) and we hit it big with  'Cruise through the '70s'. We encouraged 1970's or cruise-inspired evening wear, we decorated the facility and used props and production design sets from our warehouse. The event was a huge success.

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